The first thing we tell the artists we work with is “You are a business that offers the service of entertainment and the product of songs.” There is also an entire industry out there to support you, from instrument manufacturers to recording studios to massive arenas where thousands gather to witness the bands and artists they love. However, there are also hundreds of thousands of aspiring artists who dream about making it in this industry. If you really want to give the music industry a shot, then you owe it to yourself to take yourself seriously and invest in your talents and business. And just like any other business, you have to offer something that someone else needs, the way they need it, at the right place and at the right time.
Think of Ten Things
Defining your goals is the first step and we’ve developed an amazing exercise called “Think of Ten Things” that has helped every one of our artists define with pinpoint accuracy their current passions and perfect world scenarios.
Fill out the form below to book a “Think of Ten Things” Development Session now!
Who, When, Where, What & How
Many artists cringe at the idea of marketing, but in reality, that’s what we do as artists – we are trying to communicate to audiences and listeners, either on stage or in our music recordings. So the question is, who could possibly WANT to listen to what you have to say? Every type of market exists, it’s just a matter of identifying who the fish are and giving them what they want, when, where and how they want it!
Fill our the form below to book a “Who’s My Market” Development Session now!
You're more than just an artist. You're a brand.
Brands have lives of their own, and it’s very important early on to distinguish between you the PERSON and you the BUSINESS and BRAND. Of course, the person and brand must be aligned, founded on a set of principles you believe in that makes you who you are. Identifying those values and building your brand, business and art around them is fundamental to success in this industry. In an ideal world (and what we strive to help you attain), you would be exactly who you want to be and serve a market that wants you just the way you are.
Fill out the form below to book a Brand Development Session now!