It’s All About the Fish

The first thing we tell the artists we work with is “You are a business that offers the service of entertainment and the product of songs.” There is also an entire industry out there to support you, from instrument manufacturers to recording studios to massive arenas where thousands gather to witness the bands and artists they love. However, there are also hundreds of thousands of aspiring artists who dream about making it in this industry. If you really want to give the music industry a shot, then you owe it to yourself to take yourself seriously and invest in your talents and business. And just like any other business, you have to offer something that someone else needs, the way they need it, at the right place and at the right time.


Think of Ten Things

Defining your goals is the first step and we’ve developed an amazing exercise called “Think of Ten Things” that has helped every one of our artists define with pinpoint accuracy their current passions and perfect world scenarios.

Fill out the form below to book a “Think of Ten Things” Development Session now!


Who, When, Where, What & How

Many artists cringe at the idea of marketing, but in reality, that’s what we do as artists – we are trying to communicate to audiences and listeners, either on stage or in our music recordings. So the question is, who could possibly WANT to listen to what you have to say? Every type of market exists, it’s just a matter of identifying who the fish are and giving them what they want, when, where and how they want it!

Fill our the form below to book a “Who’s My Market” Development Session now!


You're more than just an artist. You're a brand.

Brands have lives of their own, and it’s very important early on to distinguish between you the PERSON and you the BUSINESS and BRAND. Of course, the person and brand must be aligned, founded on a set of principles you believe in that makes you who you are. Identifying those values and building your brand, business and art around them is fundamental to success in this industry. In an ideal world (and what we strive to help you attain), you would be exactly who you want to be and serve a market that wants you just the way you are.

Fill out the form below to book a Brand Development Session now!


What our clients say about us

"From the moment I met Sami, I could see that he was a very dedicated and passionate artist, entrepreneur, and mentor. When he presented to our classes as a professional guest speaker, he shared his personal career and educational journey, introduced the music entertainment services offered at FUSIONpresents, and how he has inspired hundreds of artists throughout the years. From the beginning to the end of his presentation, he successfully engaged all the students and was able to draw out their artistic talents and interests. Many of the students expressed an interest in pursuing careers in the music industry, and Sami not only encouraged them but also provided some expert advice on how to proceed, succeed and get results. "
Caroline Johnston
Reboot Plus, Douglas College
"I have seen Sami take a group of teenaged strangers all playing different instruments with different musical backgrounds from classical to rock and using his kindness, humour, and some serious know-how, had them playing together and sounding amazingly good in the space of 15 minutes. He breaks down musical theory into understandable chunks and makes them immediately applicable. He is capable of guiding and shaping artists to have real careers in the music world."
Christina Campbell
City of Surrey
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Contact us to book a Music Business Development session!